This idea that first found its expression as a television show and book (Uncommon Ground: Dialogues Between Business and Social Leaders, 2011) created by Rohini Nilekani. Co-created as a dynamic and expanding movement with the CAMP Advanced Mediation Practice and other network partners, Uncommon Ground aims to build a societal muscle for transforming conflict and dissonance into a creative impetus for change by serving as a conduit of shared know-how and competencies.